Toy market news

Hasbro unveils toys inspired by Marvel Studios’ ‘Shang-Chi and the Legend of the Ten Rings’

Hot off the release of the first trailer for Marvel Studios’ Shang-Chi and the Legend of the Ten Rings, Hasbro has dropped the curtain on its new toy line inspired by the film.

Hasbro’s product line is geared toward satisfying both kids and collectors with action figures and roleplay items across several price points.

The line includes 6-inch scale figures of Shang-Chi and Wenwu, along with 12-inch Titan Hero Series figures. A collector-focused wave of 6-inch scale Marvel Legends action figures includes Shang-Chi, Katy, Wenwu, Xialing, Death Dealer, and more with Photo Real technology to capture the likeness of cast members, including Simu Liu, Awkwafina, Tony Leung, and more with premium deco and accessories.

Roleplay items for kids ages 5 and up include the FX Bo Staff and Legendary Ten Rings Blaster. The line is rounded out with a line of 2-inch Brick Breakers Mini Figures. The Brick Breakers come in a box that kids can karate chop to open to reveal one of 21 assorted figures.

Shang-Chi and the Legend of the Ten Rings is a new entry into the Marvel Cinematic Universe (MCU) and hits theaters on Sept. 3.

The toys are beginning to surface at retail right now.