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High score for freedom!

Scrabble beams nations favourite words on landmarks to mark lockdown easing and national Scrabble Day - ‘Hope’ ‘Freedom’ and ‘Relief’ marked on reopening pubs and retail

Uplifting and joyous words written in Scrabble tiles have been beamed onto landmarks and re-opening venues to mark the lifting of lockdown restrictions in UK on 12th April.

The projections celebrate the mood of the nation as we look ahead to more positive times. Words ‘reunion’ ‘family’ ‘freedom’ and ‘hope’ were beamed on much-missed locations like the quintessential British pub, re-opening retail and restaurant areas, and iconic cultural landmarks.
The words were beamed in the world-famous tiles by Scrabble ahead of National Scrabble Day this week. As a game that celebrates words, Scrabble know the power that positive words can have to uplift, and the beamings are designed to capture the mood of the nation on this historic day.

Brits top 10 uplifting words:

  • Family
  • Healthy
  • Happy
  • Love
  • Sunny
  • Thanks
  • Smile
  • Holiday
  • Hope
  • Peace

Brits top words for lockdown easing:

  • Hope
  • Freedom
  • Relief
  • Family
  • Reunion
  • Normal
  • Health
  • Restart
  • Holiday
  • Friends

Source: One Poll study, March 2021