Toy market news

Hollie Holmes joins PlayMonster as global head of licensing

Wisconsin-based PlayMonster LLC appointed Hollie Holmes to serve as global head of licensing.

In her newly created role, Holmes will lead the development and expansion of PlayMonster’s growing global licensing business while leveraging its intellectual property (IP) across new categories.

Holmes joins the company from Mattel where she most recently served as senior director of strategic development: global licensing acquisitions and partnerships.

At Mattel, Holmes was responsible for managing entertainment partnerships and license acquisitions across brands including Hot Wheels, Barbie, and Fisher-Price.

In recent months, PlayMonster has expanded its product offerings through acquisitions and licensing deals, including Koosh, BriteBrush, Science4You, and more.