Toy market news

Hot Wheels immortalizes 2020 Legends Tour winner’s 1970 Trans Am as official Hot Wheels toy car and Garage of Legends inductee

  • Winning 1970 Pontiac Trans Am revealed as 1:64-scale Hot Wheels car will be available for sale at stores around the world beginning in November
  • This event marks only the third Legends Tour fan car winner to be transformed into a Hot Wheels die-cast toy
  • Entries now being accepted for the next North American tour stop taking place live in Houston, Texas, on September 18

Mattel yesterday debuted the 1:64-scale die-cast of the 2020 Hot Wheels Legends Tour winner, the 1970 Pontiac Trans Am built by Riley Stair of Sacramento, California. This is only the third fan vehicle to be immortalized as a Hot Wheels toy and will be available for sale around the world beginning in November. The Trans Am is also the newest inductee into the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars that celebrates the company’s most exciting designs and performance vehicles.

The announcement was made by Ted Wu, Vice President and Global Head of Design for Vehicles at Mattel, during the sixth North American stop of the 2021 Hot Wheels Legends Tour presented by Mobil 1. Out of hundreds of cars entered across event stops throughout Europe, LATAM, Asia and North America, Stair’s build was chosen for its true representation of the Hot Wheels garage spirit, and this “built, not bought” mentality continues to drive the 2021 Legends Tour.

“We love all cars, but to be turned into a Hot Wheels that is sold around the world, the build needs to be extra special and more unique and creative than every car around it,” said Wu. “Riley Stair built a masterpiece that we know will be as exciting to see on the shelf as it is on the road.”

The hunt for the next winning Legends Tour fan car and die-cast model continues with two finalist spots remaining for the U.S. and Canada ahead of the semi-final and Global Grand Finale rounds later this year. As in past years, expert judges - including Hot Wheels designers, celebrities and automotive influencers - will continue to evaluate fan car entries on the criteria of creativity, authenticity and garage spirit.

To date, North American winners include: a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named “Lulu” from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; the Miami-winning 1929 “Loosie” Ford Model A; and a 1975 Opel Manta from Garden City, Michigan.

Upcoming tour dates include:

  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour by visiting www.HotWheels.com/Legends.