Toy market news

HUGE Play!, Epic Storyworlds ink deal for GameBud expansion

Following the launch of the GameBud Talking Tom this fall, HUGE Play! is attracting huge interest in its interactive technology.

Epic Storyworlds, the sister company to Epic Story Media, put forth a strategic investment in HUGE! Play in an effort to extend the GameBud platform to include additional characters and stories. Created in collaboration with Outfit7, GameBud Talking Tom is a physical, 3D animatronic character that interacts with gamers in real-time by connecting to mobile games. The toy can also interact with kids without being connected to the game.

Epic Storyworlds is developing a variety of IP across animation and gaming, including Dex and the Humanimals, Codie Blocks, and Beatlinks.