Toy market news

India: ‘Must introspect why we can’t reach China’s global share in toy industry’

Speaking at the second edition of Ahmedabad Design Week, Raghunath Mashelkar said to encourage toy manufacturing in the country 'Design in India’ and ‘Innovate in India’ is of utmost importance.

Emphasising on Prime Minister Narendra Modi’s call for going vocal about toys made in India, Raghunath Mashelkar, former director general of Council of Scientific and Industrial research (CSIR) and president of Indian National Science Academy (INSA) Wednesday said there is a need to introspect on reasons India cannot reach China’s global share in the toy industry.

Speaking at the second edition of Ahmedabad Design Week, themed on ‘Toy’ing With Design’ at a private university in Gandhinagar, Mashelkar said, “India has barely 0.5 per cent global market share in the toy manufacturing sector, whereas China has 80 per cent. We must introspect why can’t we be at that level.”

To encourage toy manufacturing in the country, Raghunath said that ‘Design in India’ and ‘Innovate in India’ is of utmost importance.

The global scene is changing now and people are moving away from China. We must leverage this opportunity with a combination of national initiative (from the industry) and through a sound policy,” he said.

indianexpress.com