Toy market news

Is the Toys R Us brand planning to go into the theme park business?

Trademarks have been registered in the EU, hinting at a potential radical direction for the Toys R Us brand.

Figures, a consumer website covering toys and action figures, has allegedly uncovered a batch of Toys R Us trademarks which hint at a potential radical departure for the brand - a themed entertainment concept. As the names Toys R Us World, Toys R Us Park, and Toys R Us Land have all been trademarked.

toyworldmag.co.uk