Toy market news

Jakks Pacific aligns with SEGA’s Blue Blur for Paramount Pictures’ ‘Sonic the Hedgehog 2’ toys, costumes


Jakks Pacific is extending its multiyear licensing pact with SEGA of America as production ramps up on Paramount Pictures’ Sonic the Hedgehog 2.

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibles. Additionally, Disguise - the costume division of Jakks Pacific - will be developing a full line of costumes and accessories based on characters from the film.

Jakks developed a small assortment of products inspired by last year’s Sonic the Hedgehog that performed well as the film did big business at the box office.

Jakks Pacific recently inked new deals with Nintendo and Moonbug Entertainment for Disguise costumes inspired by properties including Kirby and Blippi.

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