Toy market news

JAKKS Pacific launches new toy line for Disney’s ‘Encanto’

Leading toy and consumer products manufacturer JAKKS Pacific has announced the launch of its new line of toys developed for the upcoming theatrical release of Disney’s Encanto, which is set to hit movie theatres worldwide on 24 November.

A heartwarming story of a young Colombian girl faced with being the only member of her family without magical powers, Encanto is set in a fictionalised Colombia and will feature eight original songs in Spanish and English by Lin-Manuel Miranda.

JAKKS is launching a global line of products that celebrate the entire family ensemble, key moments, music and room environments, allowing kids to play out their favourite parts of the film with their favourite characters.

The line coming to retail on 3 October features interactive playsets including the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7” key character plush assortment and character role play dresses. The product assortment plays original scores from the upcoming movie and includes interactive elements that bring the plot of the movie to life.

JAKKS Pacific items for Encanto are designed for children ages 3 and up. Additional products will be featured in future waves coming next year.