Toy market news

Jazwares enters the costume category with Marvel deal

Jazwares is extending its business into an entirely new category: costumes

The company inked a multiyear deal with Marvel to produce a new line of costumes and costumes accessories for families and pets. The new collection of licensed products will draw inspiration from the entire Marvel portfolio, including comics, TV, and the Marvel Cinematic Universe (MCU). Jazwares says that this is just the beginning of its entry into the costume realm and has more licensing deals inked and set to be revealed in the months ahead.

The Jazwares Marvel costume line will launch at retail next year with characters including Spider-Man, the X-Men, Deadpool, and many more.