11:28 h / 2022/04/20
Bravado, leading merchandise and brand management company for Universal Music Group (UMG’s) , announced that veteran industry executive and Epic Rights co-founder, Jesper Poulsen has been named general manager. Poulsen joins Bravado’s executive management team and will play an integral role in continuing to develop the company’s global merchandise strategy in the ever-changing landscape of the music and fashion industries. He will oversee day-to-day operations of both Bravado and Epic Rights. Poulsen is based in Los Angeles and reports to Bravado’s president, Matt Young.
Poulsen’s career in artist brand development, consumer products and fan experiences started at Signatures Network, where he supported the company’s growing wholesale business and digital strategy. In 2008, through acquisition, he joined Live Nation Merchandise where he held the position of Brand Manager, helping oversee relationships such as KISS, Aerosmith, Def Leppard, Led Zeppelin, and ZZ Top. In 2014, Poulsen, together with Dell Furano, Kym Furano and Phil Cussen launched merchandise and branding company, Epic Rights.
Bravado acquired Epic Rights in 2019 with a roster that includes KISS, AC/DC, Def Leppard, David Bowie, John Lennon, Aerosmith, Bob Dylan and the Woodstock Festival among others. Poulsen in his new role will maintain the individual brand identities of both Epic Rights and Bravado, supervising the expert teams of both divisions.