Toy market news

Lego and Universal Music unveil Lego Vidiyo: a new music video maker


The Lego Group and Universal Music Group (UMG) have teamed up to create a new music video maker for kids.

Lego Vidiyo allows children to express their creativity, by directing, producing, starring in, and sharing their own music videos, using tracks from the UMG library.

Using the app, kids can create their own clips through a mashup of Lego elements, minifigures, music, augmented reality and can edit and add effects to their creation using 'BeatBits' - decorated 2x2 square Lego elements, which once scanned unlock digital effects.

Clips can then be uploaded to the app feed, but only once the content has passed moderation.

Any content featuring personally-identifiable information, such as children starring in the video, will not be approved for app feed upload, but can be stored locally in-app, to be enjoyed in-person with friends or family members.

The first Lego Vidiyo products will be available in most countries around the world from March 01.

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