Toy market news

Licensing International names Bill Burke SVP marketing strategy and communications

By toybook.com

Licensing International appointed Bill Burke to the role of senior vice president marketing strategy and communications.

Burke is a global licensing veteran with more than 20 years of experience, most recently serving as senior vice president of marketing for CBS Consumer Products. Over the past 13 years, Burke led global marketing, retail, international licensing, and licensing operations for brands including Star Trek.

Prior to his work at CBS Consumer Products, Burke developed strategies for brands including Thomas the Tank Engine, Bob the Builder, Barney, and The Wiggles at HIT Entertainment. He previously developed licensing partnerships for Sesame Street and Dragon Tales at Sesame Workshop.

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