Toy market news

Lottie Dolls celebrates World Down Syndrome Day with Rosie Boo doll inspired by six year old Rosie


Lottie Dolls has launched its first doll inspired by a six year old girl with Down’s Syndrome, with £1 from the sale of each doll being donated to a local Down’s Syndrome Charity.

The doll, called Rosie Boo, has been inspired by six year old Rosie Kneen from Ludgersall, who caught the firm’s attention last year when she and her family build a giant Lottie Doll Treehouse in her garden.

A one-off was made by Lottie Dolls in recognition of Kneen’s adoration of the Lottie brand. The Rosie Boo doll has now gone into full production and was launched over the weekend, coinciding with World Down Syndrome Day on Sunday, March 21st.

The Rosie Boo is the latest development from the doll manufacturer to celebrate greater diversity within the toy box and its ongoing mission to offer a more inclusive portfolio of toys and dolls for children. The company has worked closely with campaigners for more inclusivity within toys Rebecca Atkinson of Toy Like Me and Dr Sian Jones.

A donation of £1 from the sale of each doll will be donated to Rosie’s local Down’s Syndrome charity, Andover Twenty1, offering support to people with Down’s Syndrome and their families.

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