Toy market news

Madonna promotes diversity via toys designed by kids


Musical artist Madonna recently posted a story and pictures on her Instagram account of her 8-year-old twins, Stella and Estere, playing with a new fashion doll line, I’m a Girly. In the video, the girls are playing with the fashion dolls, which encourage children to play creatively and help them find their very own style. I’m a Girly also promotes diversity and inclusion, as the dolls feature natural proportions, varying skin tones, interchangeable wigs and more than 150 accessories.

All I’m a Girly dolls are co-designed by the brand’s own kid design team, KIDS4KIDS. Other famous fans of the brand include 9-year-old Harper Beckham (Victoria and David Beckham’s daughter) and the Federer twins, age 11.

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