Toy market news

Magic Box Toys launches T-Racers, a “revolutionary way of playing cars”

Magic Box Toys has detailed the launch of T-Racers, a new vehicle concept driven by a ‘mix and race’ initiative, that according to the firm ‘offers a revolutionary way of playing with cars.’

Each vehicle in the T-Racers collection is made up of three different parts, which can be interchanged to create a favourite car. There are more than 500 possible combinations in the series, which even includes interchangeable wheels.

T-Racers are brought to life with 3D YouTube Webisodes and with the in-pack guides. Each driver is part of one of four race teams and is unique, with a set of skills and powers to help them navigate Turbo City and race to be the best of the best. In addition, each part of the car also has a special power or characteristic which children will have great fun mixing up.

The launch will be supported by a heavyweight television campaign, YouTube advertising and impactful point of sale material.