Toy market news

Mattel debuts ‘Luca’ line of action figures

Mattel will launch multiple toys based on Disney and Pixar’s upcoming film Luca, beginning on July 1.

The coming-of-age film takes place in the Italian Riviera and follows Luca as he shares a summer of adventures with his new friend Alberto. Their unforgettable fun is only threatened by one thing: They’re both sea monsters from another world just below the water’s surface.

Kids can collect a number of different packs inspired by the film, including specific scenes.

Luca will premiere on Disney+ on June 18.

toybook.com