Toy market news

Mattel, Epic reveal new experiences for upcoming Mattel Adventure Park

Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park

Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park - opening in Q1 2023 in Glendale, Arizona - will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games. These experiences join the previously announced Hot Wheels-themed roller coaster and go-karting, and a Thomas & Friends indoor theme park.