12:23 h / 2022/06/15
A startup-like initiative to enrich customer engagement with limited-release collectibles during the pandemic now fuels Mattel’s direct-to-consumer online business, opening new IP-based revenue sources for the company.
12:23 h / 2022/06/15
A startup-like initiative to enrich customer engagement with limited-release collectibles during the pandemic now fuels Mattel’s direct-to-consumer online business, opening new IP-based revenue sources for the company.