Toy market news

Mattel, Jane Goodall Institute partner to launch sustainable Barbie doll and Career of the Year Team

Mattel is focused on making sustainability a top concern

As part of “The Future of Pink is Green” Barbie brand campaign, the toy manufacturing company is launching a certified Carbon Neutral Inspiring Women doll and a 2022 Career of the Year Eco-Leadership Team.

The newest Inspiring Women doll celebrates Dr. Jane Goodall, a renowned ethologist and conservationist, the founder of the Jane Goodall Institute, and a UN Messenger of Peace. The doll’s release coincides with Goodall’s 62-year anniversary of her first journey to Gombe National Park in Tanzania, which brought about groundbreaking research of wild chimpanzees. The Goodall doll comes with a miniature replica of David Greybeard, the first male chimp she discovered making tools out of sticks, as well as a variety of accessories, including a pair of binoculars and a watch.

Mattel is also partnering with the Jane Goodall Institute to introduce the 2022 Career of the Year Eco-Leadership Team. Made from recycled ocean-bound plastic, the team features four roles that work to promote sustainability and protect the planet: conservation scientist, environmental advocate, renewable energy engineer, and chief sustainability officer. These dolls encourage kids to play out their own sustainability stories and learn more about green career paths.