Toy market news

Mattel, Kilburn Live Launch ‘World of Barbie’ tour with global debut in Toronto market

The World of Barbie is hitting the road - literally

The ticketed, 30,000-square-foot interactive attraction from Mattel and Kilburn Live was first announced back in May and features life-sized installations and photo ops for families to enjoy. For the global debut, World of Barbie set up shop in a stand-alone space at Square One in Mississauga, Ontario, Canada. The exhibit opened last Friday.

Following its debut in the Toronto market, World of Barbie will make stops in several North American cities, including Chicago, Dallas, and New York.