Toy market news

Mattel, ViacomCBS Consumer Products ink licensing deal for ‘PAW Patrol: The Movie’ UNO, Mega Bloks

The pups from Adventure City are joining a familiar game and getting some new toys

Mattel inked a global licensing deal with ViacomCBS Consumer Products (VCP) for a range of new products inspired by this summer’s PAW Patrol: The Movie.

Under the new agreement, Mattel Games will issue UNO Junior PAW Patrol, a simplified UNO Junior card game designed for younger players that features graphics from the movie. Additionally, Mattel’s Mega Bloks brand will unleash a collection of more than 10 new building sets, including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set, and Rubble’s City Construction Truck.