Toy market news

Mercado Libre surpassed $20 billion in ecom sales in 2020

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced shoppers to buy online. There is room to grow in several key markets - even where it outperforms.

The majority of Mercado Libre’s sales are in Brazil. In 2020, its ecom business there growed  39.0% to reach $10.97 billion. This is the first time the platform’s sales exceed $10 billion. As a result, Brazil represents 53.5% of Mercado Libre’s regional ecom business.

In 2020, Mercado Libre’s second biggest market is Argentina with $4.41 billion, whereof nearly two-thirds (65.1%) of Mercado Libre’s Argentina business come from mobile devices.

Mexico (3rd biggest market) accounts  sales of $4 billion - 19.8% of the company’s revenue.