Toy market news

MGA Entertainment and Ioconic launch L.O.L. Surprise NFT platform in 20,000 retail stores worldwide

Toy company MGA entertainment announced Tuesday that the first nonfungible token (NFT)-based cards for the L.O.L. Surprise trading card game are now available for purchase.

The company entered into a partnership with digital asset consultancy firm Ioconic in September and now hopes that the $25 billion L.O.L. Surprise brand will succeed in ushering its young fans into the NFT ecosystem.

Ten million physical packs of the card game, containing 50 million individual cards, are to be delivered to global retailers before the end of the year, according to the announcement. L.O.L. Surprise collectors will receive a QR code that can be scanned to redeem online rewards in the Play L.O.L Surprise portal. Rewards include digital trading cards, tokens, NFTs or a digital version of their physical collectible.

Users can view their collection in their L.O.L. Surprise Art Gallery, and purchase additional NFTs in the L.O.L. Art Shop when new collections become available through limited drops.

cointelegraph.com