Toy market news

Miniso opens New York 10 N’ Under flagship

Chinese discount retailer, Miniso, has set foot in Soho, New York’s most expensive borough, with a 10 N’ Under flagship store as part of its North America expansion.

Spanning 7974 sqft, the flagship is located at 490 Broadway within a heritage-listed building, offering 3000 products, most of which cost less than US$10. The product range includes over 100 types of Miniso’s signature plush toys, along with licensed products from Disney and Marvel.