Toy market news

Moose Toys’ Magic Mixies joins Bulldog portfolio

Bulldog Licensing has extended its range of brands under the Moose Toys umbrella with the enormously popular new launch, Magic Mixies. The innovative magic cauldron has caught the attention of the nation and has already become the third best selling Moose UK brand STD, having also recently been further boosted as UK retailers chose the toy as one of the top 12 Christmas toys for 2021 on the prestigious Dream Toys list.

The sales of the interactive Magic Mixies toy have rocketed the brand to become the highest grossing SKU in Moose Toys’ history with stock selling through as soon as it hits shelves. Retailers are experiencing huge success for the toy ahead of Christmas – Hamleys has included Magic Mixies in its top 10 Christmas toys list; others are already flagging the item as ‘limited stock’ online, while one major multiple sold out of the toy in just five days. Playing a big part in Christmas campaigns, Magic Mixies has also featured prominently in all major retailer catalogues.

Bulldog will launch its licensing programme at Brand Licensing Europe from 17-19 November 2021, and will be working with best-in-class licensing partners across a wide range of categories to leverage the power of the brand.