Toy market news

Moose Toys teams up with The Licensing Shop for Heroes of Goo Jit Zu licensing program

Moose Toys’ super stretchy, goo-filled heroes are making the jump into new categories beyond toys

The Licensing Shop has been tapped to develop a full licensing program for Heroes of Goo Jit Zu, the growing line of squishy, stretchy, uniquely goo-filled toys that kids can pull and stretch to up to three times their original size. The new consumer products categories include apparel, sleepwear, accessories, publishing, and confections.

Last year, the Heroes of Goo Jit Zu Single Figure Assortment took the top spot as the No. 1 non-licensed action figure in the U.S., according to The NPD Group. Thus far, the line is retaining that title year-to-date for 2021.

Recent line extensions include characters inspired by the world of DC Super Heroes. Additional brand extensions are planned for this fall.