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Nerd is the word

The Insights Family explores the booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. On the homepage of the British trade magazine ToyNews, The Insights Family’s founder, Nick Richardson explores the topic of the booming Kidult market.