12:14 h / 2021/02/09
By Jelena Stosic
Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the market a bit of a shake-up.
Here, Kids Industries strategy director, Jelena Stosic, a marketing expert who has worked with the likes of Star Wars, PJ Masks, WarriorCats, BBC Worldwide, and Playmobil, and a regular guest lecturer at the University of Vienna, dissects the category and asses what it needs to do to regain the foothold it once had.