Toy market news

Nickelodeon launches Avatar studios

By toyworldmag.co.uk

The first project from Avatar Studios is slated to be an animated theatrical film set to begin production this year.

Nickelodeon has unveiled Avatar Studios, a newly formed division designed to create original content spanning the animated series and movies based on the world of Avatar: The Last Airbender and The Legend of Korra.

Original creators and executive producers Michael DiMartino and Bryan Konietzko will head up the studio as co-chief creative officers, reporting to Ramsey Naito, president, Nickelodeon Animation. The Studio’s output will appear on platforms including Paramount, ViacomCBS’ subscription video on-demand service; on Nickelodeon’s own linear and digital platforms; as well as on third-party platforms and in cinemas. An animated film is set to begin production this year.

Nickelodeon’s Avatar: The Last Airbender aired for three seasons originally on Nickelodeon, where it began in February 2005 and concluded in July 2008. The series follows the adventures of the main protagonist Aang and his friends, who must save the world by defeating Fire Lord Ozai and ending the destructive war with the Fire Nation.

Avatar: The Last Airbender emerged from its initial three seasons (61 episodes) as one of the most beloved animated properties in history. The Legend of Korra launched in April 2012 on Nickelodeon and ran for four seasons (52 episodes). Its first season premiered as basic cable’s number one kid’s show and drew 3.8m viewers per episode, the highest for an animated series that year. Set in the world of Avatar: The Last Airbender 70 years later, The Legend of Korra follows the journey of Avatar Korra, a 17-year-old girl striving to live up to the legacy of her predecessor Avatar Aang, while using her mastery of all four elements to confront political and spiritual unrest in a modernizing world.

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