Toy market news

Obki and Products of Change partner on sustainable toy and merchandise plans

Ahead of BLE, Products of Change has announced the launch of what it calls ‘a truly sustainable brand champion for the community and planet’

Sky Kids’ Obki aims to be a ‘leading force’ driving the sustainability agenda on a global platform through a series of worldwide licensing deals via newly signed licensing agency the Radius Group. Launching at The Brand Licensing Europe Show on November 17th, and supported by Products of Change, Obki will bring together a selection of sustainable companies to curate a range of branded lifestyle products, including plush, toys, apparel, food, drink and publishing for children.

The cartoon series Obki follows a loveable alien on his journey to be a force for good on Earth. The show is part of Sky’s campaign to be net zero carbon by 2030 and its commitment to encourage its customers to #GoZero, by using its content and channels to raise awareness of the climate crisis and inspire viewers to adopt measures to protect the planet.