Toy market news

Oggy and the Cockroaches franchise expands globally

By www.anbmedia.com    

Academy Award-nominated French animation studio Xilam Animation has secured a wave of international broadcast deals across its Oggy and the Cockroaches non-dialogue comedy franchise, which has celebrated international success for the last 20 years, and has now been expanded into three brands: the original classic series spanning seven seasons and 500 episodes; the  Oggy - Next Gen reboot with a fresh design and thematic focus; and the fully CGI-animated Oggy Oggy spin-off for preschool audiences.

These new deals demonstrate Xilam’s capacity to maximize the opportunities offered by the evolving international distribution landscape, particularly by capitalizing on its existing flagship brands. Xilam’s significant expansion of the Oggy and the Cockroaches franchise reinforces the strength of the property as an asset for the company to ensure sustained revenue growth for the long-term. Following this approach, the Oggy and the Cockroaches franchise, which initially took 15 years to reach €50M in incomes, has now reached the €100M threshold, with over 60% of the revenue being derived from international sales, in just an additional five years.

Oggy - Next Gen will debut globally as a Netflix Branded Original, and has also been acquired by numerous broadcasters including Gulli and M6 in France, Discovery and DEA Kids in Italy, and VRT-Ketnet in Flemish Belgium. Based on the original characters created by Jean-Yves Raimbaud, Oggy - Next Gen will see the title character take on the responsibility of parenthood as his friends’ daughter, a 7-year-old elephant named Piya, comes to stay. With a refreshed look and feel, this new iteration of the original series brings a focus on emotions, tenderness and friendship. The series will be delivered in Autumn 2021.

Furthermore, already credited as Netflix’s first French Animated Original Series, Xilam Animation continues to score deals for Oggy Oggy with France Télévisions, Discovery Italy and Super RTL in Germany. Oggy Oggy sees young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats. The series is set to debut globally on Netflix this year.

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