Toy market news

Paramount Global promotes Pam Kaufman to president, consumer products and experiences

Paramount Global has promoted Pam Kaufman to the role of president, consumer products and experiences, effective immediately.

In her new role, Kaufman will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer, kids & family, Paramount+ and Raffaele Annechino, president and CEO of Paramount International Networks, studios, and streaming. She will now oversee the Paramount global portfolio of live experiences, including hotels, resorts, theme parks, tours, and Broadway, in addition to gaming and VidCon.

In her previous consumer products role, Kaufman was responsible for managing worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales, and consumer insights. These responsibilities will be continued under her current title.

Kaufman’s oversight of the consumer products business covers the global Paramount portfolio including PAW Patrol, SpongeBob SquarePants, JoJo Siwa, Teenage Mutant Ninja Turtles, Avatar, Star Trek, South Park, Emily in Paris, Yellowstone, The Godfather, Top Gun, and more.