Toy market news

Paul Caldera joins Blue Plate Media Services

Kids and family-focused media agency Blue Plate Media Services (BPMS), based in North America, has welcomed Paul Caldera to its team as Director of Television Investments.

A past stakeholder in Beacon Media, Paul Caldera joins the expanding team of media strategists at BPMS to help its growing roster of toy companies and entertainment brands elevate their messaging in a new era of marketing defined by changing consumer behavior, shrinking network ratings, and fragmented media channels. Caldera will leverage his 25 years of kids and moms expertise in linear television as part of BPMS’ cross-channel approach.