Toy market news

Phil Breman joins Mattel Television to lead live-action development

Mattel is ramping up its efforts to create both scripted and unscripted live-action TV projects

Mattel Television tapped industry veteran Phil Breman to serve as its new vice president, live-action development. Breman joins the company from NBC Universal where he most recently managed creative for a variety of projects, including Manifest, Unbreakable Kimmy Schmidt, and Will & Grace as vice president of current programming.

Breman will report to Fred Soulie, who joined Mattel Television as senior vice president and general manager last year.

Mattel Television has nearly 20 shows and specials in production with more than 25 in development, including live-action projects such as The UNO Game Show, Barbie Fashion Battle, and Whac-A-Mole. On the animation front, Mattel Television’s big year includes a pair of projects based on Masters of the Universe for Netflix, a reinvention of Thomas & Friends, and the recently-released Barbie: Big City, Big Dreams.

Beyond the small screen, Mattel Films has more than a dozen features in various stages of development, including titles based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone.