Toy market news

Planeta Junior signs Lisle Licensing as UK licensing agent for Milo

By toyworldmag.co.uk

Milo is a pre-school series co-produced by Planeta Junior and Fourth Wall, set to receive its UK premiere in spring 2021.

Lisle Licensing has signed a deal with Planeta Junior to promote and represent the pre-school property in the UK & Ireland. Through this partnership Milo joins Lisle Licensing’s exclusive portfolio, which includes major kids’ brands Gormiti, 44 Cats, Masha & the Bear and Superzings.

Milo the series is a co-production between Planeta Junior and emerging indie family producer Fourth Wall Animation. The series will launch on UK screens in Spring 2021, via Channel 5’s Milkshake!

The warm and funny pre-school series is made up of 52 x 11 minute episodes and explores the world of an adventurous 5-year old cat. Together with his best friends Lofty and Lark, Milo uses role-play to explore the world of vocations, introducing little ones to a variety of professions. Milo’s world celebrates professions ranging from delivery workers to explorers and from nurses to astronauts. Every vocation is shown in a positive light so kids feel they can grow up to be anything they want to be.

Planeta Junior and Lisle Licensing are focusing on initial key categories including toys, publishing, apparel and dress up.

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