Toy market news

PlayMonster teams up with Dude Perfect for Koosh relaunch

Wisconsin-based PlayMonster is teaming up with the trick shot experts of Dude Perfect for the relaunch of Koosh this summer.

The popular YouTubers of Dude Perfect - Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton - are creating an action-packed Koosh segment for an upcoming episode of their Overtime show which will debut in July, just as the iconic Koosh brand makes its return to retail under a deal inked between Hasbro and PlayMonster last fall.

Originally launched in 1986, Koosh won millions of fans with its signature item: a ball comprised of thousands of rubber filaments that kids of all ages can kick, bounce, jiggle, roll and squish. For its 35th anniversary, PlayMonster has crafted a fresh lineup that includes Original, Mondo, Clip, and Mini Koosh balls. Additionally, families can collect new Koosh sets for indoor and outdoor play, including the Flingshot, Double Paddle Playset, Hoops, Woosh, and an electronic game with lights and sounds called Koosh Sharp Shot.

The Dude Perfect video will debut on Monday, July 26th. Koosh launches at Target in late July.