Toy market news

Pokémon, Post Malone partner for virtual concert on Pokémon Day


As part of its ongoing 25th-anniversary celebration, The Pokémon Co. International is partnering with singer Post Malone for a free, virtual concert on Feb. 27 - also known as Pokémon Day.

This concert is the latest initiative in the P25 Music program, a year-long collaboration between Pokémon and Universal Music Group that will produce new songs, styles, and other music moments with a Pokémon twist. Last month, the company revealed Katy Perry as the premier artist for this program.

The Post Malone x Pokémon concert will be free to watch on the official Pokémon YouTube channel, the Pokémon Twitch channel, and the Pokémon 25th anniversary website starting at 7 p.m. ET on Pokémon Day. At the end of the concert, the company will reveal details about upcoming P25 Music collaborations.

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