Toy market news

Pokémon unveils new balloon for Macy’s Thanksgiving Day Parade

For the first time, two Pokémon will soar through the skies of Manhattan during the Macy’s Thanksgiving Day Parade. The Pokémon Company International and Macy’s announced Pikachu will be joined by Eevee in a new balloon design. The two Pokémon will be featured on a giant Poké Ball-inspired sled and dressed in cold-weather apparel as they make their way high above the parade route.

Pokémon first appeared in the Macy’s Thanksgiving Day Parade in 2001 and three versions of a Pikachu balloon have been featured previously. The introduction of Eevee marks the fourth Pokémon balloon and the first time another Pokémon from the global entertainment franchise joins the electric-type Pokémon. Eevee was one of the first 151 Pokémon discovered when the brand launched in 1996.

The new balloon is another celebratory moment for Pokémon during its 25th anniversary year. The Pokémon Company International kicked off the anniversary campaign at the Macy’s Thanksgiving Day Parade in 2020 with a troupe of dancing Pikachu and Pokémon Trainers revealing the logo for the initiative. Since then, activations such as P25 Music and new offerings across Pokémon’s portfolio of video games, the Pokémon Trading Card Game, animation, merchandise and more have been introduced to the brand’s millions of fans around the world.