Toy market news

Portfolio Entertainment grows distribution business

Chelsea Reichert is joining Portfolio Entertainment in the newly created role of Distribution Manager, as the company looks to expand its distribution capabilities.

As a global ambassador for Portfolio’s distribution business, Reichert will also coordinate marketing and publicity initiatives across the company’s slate of content, which includes animated series The Cat in The Hat Knows a Lot About That! and Hero Elementary, as well as Portfolio’s recent launches, scripted comedy series Decoys and adult animated series Doomsday Brothers. She will report to Donnie MacIntyre, VP of Sales and Business Development.

Joining Portfolio in 2018, as Production Coordinator, Reichert has worked across several titles, including Hero Elementary and Doomsday Brothers.

Recently, Portfolio has secured deals with streaming platform Azoomee and its Azoomee Kids TV platform for live-action series Do You Know and animated preschool series Addison. Do You Know and Addison will be available on Azoomee across Spain, Italy, Germany, Brazil, France, Portugal, Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, APAC, and MENA later in 2021.