Toy market news

Premier League and Panini ink multi-year extension deal

A further multi-year extension has been announced for the Premier League collectibles licence which was first granted to Panini in 2019

Domestic sales of Premier League Adrenalyn trading cards have doubled this year to confirm Adrenalyn as the market-leading brand for trading cards in the UK. Huge demand for the latest collection, also saw it out-sell the very successful 2020 trading cards, with Panini saying there had been a extremely positive response to design innovations such as the new signature and 3D Lenticular cards.

toyworldmag.co.uk