Toy market news

Ruedilyn Cox joins eOne to lead ‘Kiya’ franchise

Hasbro‘s Entertainment One (eOne) division is betting big on its new preschool property, Kiya

The entertainment studio behind PJ Masks and Peppa Pig hired Ruedilyn Cox to serve as vice president global franchise strategy and management for Kiya. Cox reports to Esra Cafer, senior vice president, global brand management, family brands at eOne.

In her new role, Cox will be responsible for driving long-term franchise and content strategy and a vision for the growth of Kiya. a series about a young superhero and her two best friends. This includes working with teams across Hasbro’s business, including toys and games, digital gaming, consumer products, licensing, entertainment, and more.

Cox joins Hasbro from Acamar Films where she served as head of marketing. She previously served as senior brand and marketing manager for Harry Potter global franchise development at Warner Bros., where she managed the company’s relationship with J.K. Rowling.