Toy market news

Sambro marks decade of success in Europe with new Amsterdam HQ

Sambro Europe has relocated its headquarters to a new fit-for-purpose building and also recently expanded its European 3PL warehouse model

Sambro Europe is proudly celebrating more than a decade in the European toy market, having gone from strength to strength since the launch of its new Amsterdam hub.

The toy company first opened its European operations in 2011, to ensure it had a frictionless hub across the region. Since then, it has experienced outstanding growth – increasing its turnover by 73% in 2021 to €43.7m.

As part of the company’s ambitious growth plans it has relocated its headquarters to a new, fit-for-purpose building at Kuiperbergweg, increasing capacity by 20% and with office space and new show room facilities.

Part of Sambro International, which celebrates 25 years in business this year, Sambro Europe is driving significant growth for the company through partnerships with some of Europe’s biggest retailers.

To support its growth in the EU, Sambro recently expanded its European 3PL warehouse model. The supply chain model has been streamlined to best manage the challenges of supplying globally and support plans for further expansion of its DCs across Europe in June 2022.