Toy market news

schleich rewards loyal customers and launches rewards club

schleich launches a loyalty programme in four countries. With this, the toy manufacturer wants to reward loyal schleich fans with bonus points and underline the importance of its own online shop. The expansion to other countries and further benefits for members are to follow successively in the coming months.

In order to meet the desire of schleich customers for online offers, the toy manufacturer is successively expanding them and wants to make shopping more attractive thanks to the new schleich rewards club in Germany, France, the USA and Canada. The idea: members of the loyalty programme receive two loyalty points for every euro purchased in the schleich online shop, which they can redeem with their next purchase. In addition, they receive advance VIP access to new products and other exclusive offers. The benefit programme for club members is to be expanded step by step. The online offer is the perfect complement to the stationary business, which continues to be of great importance for the toy manufacturer.

"In June, we successfully launched our new brand message 'where stories begin' - this has the goal of establishing the schleich brand as an absolute love brand. The new loyalty programme supports this: With the rewards club, we want to make the shopping experience even more attractive for our customers and anchor the brand even more firmly in the hearts of schleich fans," says Silvia Frigerio, Head of E-Commerce and Digital Marketing at schleich.