Toy market news

Schleich USA reports double digit growth from 2020


Globally, the company grew by five percent last year

Schleich USA has reported 2020 as its strongest year of growth to date in the U.S. market, finishing the year with strong double digit growth and outpacing the industry.

“2020 tested our organization and caused us to pivot everything from sales and marketing to operations,” said David Albert, managing director, Schleich USA. “That pivot allowed us to create a stronger and broader business. We were able to get our products into the right brick and mortar and online retailers, grow our e-commerce business, strengthen our partner relationships and shift our communication efforts toward digital. And all of this was done while continuing to grow our team.”

A Solid Foundation for Growth

The first full year of the Schleich ecommerce platform proved effective during a time when consumers sought products to engage children at home. From cows to dinosaurs, all Schleich products saw an increase, with the Horse Club and Farm World franchises being the highest gross franchises, while Eldrador and bayala had the largest growth. The platform also added focus on retailer’s online platforms and essential businesses.

Marketing efforts to raise brand awareness in a time when consumers were looking for educational toys for their children contributed to sales. Schleich launched its Power of Imagination campaign in February, engaging thousands of children in programs and reminding adults just how magical a child’s imagination can be.

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