Toy market news

Selfridges lays on Summer of Fun campaign at London flagship toy department

Selfridges is hosting a ‘summer of fun’ within the toy department at its London flagship store, playing host to a line up of special character appearances, nature workshops, and piano lessons on the giant FAO Schwarz walk-on piano.

Families paying a visit to the fourth floor Toy Department this summer will be able to choose from a range of bookable and walk-in activities this August, while little ones will have the chance to meet Chase and Rubble from PAW Patrol, DC’s Batman, or Peppa Pig.

In line with Selfridges’ 2021 campaign, Good Nature, there will also be a Bee Boot Camp crafting session, in which children can build their own bee hotel.

The Summer of Fun initiative will be running until August 29th.