Toy market news

Semaphore Licensing signs Gabi Faye, star of the world’s #1 toy site on TikTok

Semaphore Licensing, known for creating successful licensing opportunities with products distributed at global retailers including Sephora, Target, Amazon, and Walmart, has welcomed TikTok creator Gabi Faye into its portfolio. With over 9.1 million followers on TikTok, Gabi Faye is known for her unique toy content, and has worked with leading brands including LOL Surprise!, Barbie, Fisher-Price, Spin Master and Mattel.

As the first international new media star to join Semaphore’s portfolio, Gabi Faye is a part of the licensing firm’s evolution, which is “dedicated to upping the ante by curating licensing deals that transcend perceived barriers”.

With its headquarters in Irvine, California, and a licensing HQ located in Colorado, Semaphore has grown to include a suite of services including accounting, tax preparation, payroll, insurance, and brand and licensing management since it was founded in 2002.