Toy market news

Sesame Workshop and WarnerMedia greenlight Bea’s Block


Bea’s Block is a new pre-school comedy series scheduled to make its debut in 2022.

Bea’s Block is said to draw on “the ubiquity of toy blocks” to bring the vibrant, multicultural neighbourhood of Blocktown to life. Centering on bold and curious 5-year-old Bea and her two best block friends Ty and Lexi, the series follows the trio as they go on “Kindness Adventures” and help others in their community. Bea’s Block is described as spotlighting relatable pre-school challenges faced by friends and neighbours, encouraging children to develop respect and care for others.

Bea’s Block joins Sesame Workshop’s burgeoning slate of live action and animated shows, including its flagship programme Sesame Street and spinoffs The Not-Too-Late Show with Elmo and forthcoming CGI-animated Mecha Builders; Esme & Roy; Ghostwriter; and Helpsters. Sesame Workshop also produces year-round Sesame Street and Sesame Studios digital shorts, stories and songs, and Sesame Street in Communities content addressing some of the most pressing issues and complex challenges facing children and families today. In the last year, the Workshop has additionally created five CNN Town Halls addressing the Covid-19 pandemic and racial justice.

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