Toy market news

Sesame Workshop taps Sony Creative Products to lead licensing in Japan

Sesame Workshop - the nonprofit organization behind Sesame Street - named Sony Creative Products (SCP) as its licensing agent for Sesame Street in Japan. The beloved kid’s show was first broadcast in Japan in 1971, marking this year as the program’s 50th anniversary in the country.

Highlighting the awareness of Sesame Street’s core values, SCP will seek to gain exposure through brand activations and retail events, as well as pursue additional business opportunities.