Toy market news

Silvergate’s Octonauts attraction opens at Sea Life centres

An interactive brand experience will roll out at Sea Life centre in the UK, ANZ and China, ahead of spin-off series Octonauts: Above & Beyond

Silvergate Media and Merlin Entertainments are extending their established Octonauts partnership with the announcement of the new interactive brand experience which will see activity-based Octonauts trails launch at 13 Sea Life centres and aquariums across the UK and ANZ this summer, and all year-long at Chang Feng Ocean World in China. The trails will open ahead of the highly anticipated launch of new spin-off series, Octonauts: Above and Beyond, later this year.

toyworldmag.co.uk